Insta360 has partnered with the startup Splatica to enable users to create photorealistic 3D environments from 360-degree video footage using advanced Gaussian splatting technology for various professional applications.

Key Points

• Users can generate 3D models by uploading 360-degree video from Insta360 cameras or Antigravity drones to Splatica’s cloud-based processing platform.
• The technology utilizes proprietary SLAM techniques to convert video metadata, including GPS and gyroscope data, into accurate 3D point clouds.
• Scans can be exported in PLY and USDZ formats, with a reported accuracy of approximately one percent error per 100 centimeters.
• The Project Eternal initiative aims to preserve global cultural landmarks by inviting creators to scan historical sites for a public heritage dataset.
• Pricing for the service currently ranges from $50 to $300 per month, with additional processing costs between 18 and 25 cents per second of video.

Why it Matters

This partnership significantly lowers the barrier to entry for creating digital twins, making 3D reconstruction accessible to real estate agents, construction managers, and facility inspectors. By simplifying complex photogrammetry into a consumer-friendly workflow, the technology could accelerate the adoption of virtual site inspections and robot training simulations across various industries.