Apple will host its "Surprise and Shine" event on September 9, featuring the debut of the foldable iPhone Ultra, new Pro models, and a leadership transition to John Ternus.

Key Points

• Apple CEO Tim Cook will step down, with hardware engineering chief John Ternus assuming the top leadership role just days before the September 9 event.
• The company plans an extended rollout, prioritizing the foldable iPhone Ultra and iPhone 18 Pro models while delaying the base iPhone 18 until 2027.
• The iPhone 18 Pro and Pro Max are expected to feature the A20 processor, variable-aperture cameras, and enhanced satellite connectivity.
• The Apple Watch Series 12 is anticipated to include a more energy-efficient display and a new S12 processor, with potential biometric Touch ID integration.
• New AirPods may debut with infrared cameras for visual intelligence, alongside updates to the iOS 27 operating system and its integrated Siri AI features.

Why it Matters

This event marks a pivotal shift for Apple as it navigates a major leadership change and attempts to stimulate market interest with high-end, luxury hardware. The strategic decision to delay base-model iPhones while focusing on premium devices reflects the company's response to ongoing supply chain pressures and the competitive AI landscape.