Independent film studio A24 faces significant backlash from its fanbase and creative partners after announcing a $75 million artificial intelligence research partnership with technology giant Google DeepMind.
Key Points
- A24 entered a $75 million research agreement with Google DeepMind to develop new production tools and workflows.
- Company representative Sophia Shin stated the partnership aims to give artists a voice in shaping future creative technology.
- Fans and online communities, including the r/A24 subreddit, have expressed widespread disapproval of the studio's involvement with AI.
- Director Kane Parsons publicly distanced his "Backrooms" project from the partnership, citing concerns shared by many industry creators.