A new Siteline report reveals that many B2B software websites are failing to provide accurate pricing and feature data to AI agents due to bot blocking and JavaScript-rendered content.

Key Points

• Siteline tested a Claude agent on 100 B2B software products, conducting 534 attempts to retrieve pricing and feature information.
• Approximately 30% of agent runs encountered access errors, forcing the AI to rely on potentially inaccurate third-party sources for information.
• JavaScript-heavy pages, such as those used by Zendesk and Coda, often appeared empty to agents, leading to higher operational costs and data retrieval failures.
• About 30% of marketing, sales, and customer support products lacked public pricing, which may cause agents to favor competitors with transparent, machine-readable rates.
• The report recommends server-side rendering of key product details and maintaining accessible pricing pages to ensure AI agents can accurately represent software offerings.

Why it Matters

As businesses increasingly deploy AI agents to compare software options, websites that are not optimized for machine readability risk being excluded from automated procurement processes. Companies that fail to provide clear, accessible data may lose potential customers to competitors whose pricing and features are easily parsed by AI tools.