Apple has increased the retail prices of its iPhone 17 lineup, iPhone Air, and iPhone 16e in Japan by up to 11% to combat ongoing currency fluctuations.
Key Points
- Apple raised prices across multiple models, including the iPhone 17 Pro Max, which saw a ¥20,000 increase to ¥214,800.
- The iPhone Air and iPhone 17 models experienced price hikes of 11% and 10%, respectively.
- The adjustments follow a period where the Japanese yen reached its lowest valuation against the dollar in 40 years.
- These changes align with recent price increases for Mac and iPad products, which were driven by rising global component costs.
- Apple is expected to provide further financial context during its fiscal Q3 earnings call scheduled for July 30.