Apple has launched its 2026 Back to School promotion in the United States, offering students and faculty gift cards worth up to $150 with select Mac and iPad purchases.

Key Points

• Customers receive a $150 gift card with MacBook Pro purchases and $100 cards with MacBook Air, iPad Pro, or iPad Air models.
• The promotion runs from today through August 27, 2026, exclusively for eligible students and education staff.
• Education discounts apply alongside the gift card offer, allowing for a $100 reduction on the standard retail price of a MacBook Air.
• Desktop Macs, the MacBook Neo, iPhones, and Apple Watches are excluded from the current promotional gift card offer.
• The deal requires a minimum spend of $1,899 on a 14-inch M5 MacBook Pro to qualify for the maximum $150 incentive.

Why it Matters

This promotion provides a financial incentive for students to purchase hardware directly from Apple despite recent price increases across the company's product lineup. While third-party retailers may offer lower base prices, the bundled gift cards provide added value for users planning future ecosystem purchases.