Apple has increased the starting price of its Vision Pro headset to $3,699 as part of a widespread pricing adjustment affecting most of the company's hardware lineup.
Key Points
- The Vision Pro base model rose by $200, with higher storage configurations now priced at $3,899 and $4,199.
- Apple updated pricing across nearly all product lines, including MacBook, iPad, Mac Studio, and HomePod models.
- The iPhone, AirPods, Studio Display, and various accessories were excluded from the recent price hikes.
- CEO Tim Cook attributed the increases to rising costs for essential memory and storage components.
- The Vision Pro currently holds approximately 5% of the XR market share compared to Meta's 75% dominance.