Apple has announced that its new AI-powered Siri will not launch in the European Union, citing concerns that the Digital Markets Act’s interoperability requirements compromise user privacy.

Key Points

• Apple claims the EU’s Digital Markets Act (DMA) forces it to grant third-party AI developers "unfettered access" to sensitive user data and system operations.
• The European Commission maintains that the DMA does not prohibit new product launches and argues Apple has failed to propose compliant interoperability solutions.
• Apple proposed a "Trusted System Agent" as an intermediary for rival AI, but the company states the Commission rejected this and other proposals.
• There is currently no official timeline for the release of Siri AI on iOS and iPadOS within the European Union.
• Apple is also withholding the AI features from the Chinese market due to separate regulatory challenges.

Why it Matters

This standoff highlights a fundamental conflict between Apple’s closed, security-focused ecosystem and the European Union’s push for open digital competition. The impasse leaves millions of European users without access to core AI features, signaling a high-stakes regulatory battle that could reshape how global tech giants deploy artificial intelligence in restricted markets.