Apple’s September 9 event is expected to showcase new foldable hardware and advanced A20 Pro chips while the company maintains strong financial growth despite rising memory costs.

Key Points

• Apple reported Q3 FY2026 revenue of $109.42 billion, marking a 16.36% year-over-year increase.
• The company’s Services segment reached $30.74 billion in revenue with a 75.6% gross margin.
• Apple returned $62.09 billion to shareholders through buybacks during the first nine months of 2026.
• The active device install base has surpassed 2.5 billion units as of Q1 FY2026.
• CFO Kevan Parekh identified memory pricing as the primary driver for recent sequential gross-margin declines.
• The upcoming event is expected to feature the iPhone 18 Pro lineup and the debut of a foldable iPhone model.

Why it Matters

Apple’s ability to sustain high margins and consistent earnings beats demonstrates significant pricing power despite inflationary pressures and supply chain risks in China. For investors, the company’s massive cash reserves and aggressive capital return programs remain central to its long-term value proposition in the technology sector.