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At The Daily Upside, a Founder Steps Back As Growth Accelerates

The Daily Upside is undergoing a leadership transition as founder Patrick Trousdale steps back, appointing McKay Murphy as CEO to oversee the newsletter publisher’s continued financial growth.

Key Points

  • Founder Patrick Trousdale is transitioning to an advisory role, naming former COO McKay Murphy as the new CEO.
  • The company projects $6.5 million in revenue for the year, representing growth of more than 60%.
  • New senior hires include Chief Revenue Officer Katherine Divney and Head of Operations Carmen Starnes.
  • The publisher plans to launch a CFO-focused newsletter this fall to expand its B2B portfolio.
  • The business remains profitable with a staff of 25 and reaches approximately 1 million retail investors.

Why it Matters

This leadership shift highlights the maturation of lean, business-oriented newsletter publishers that prioritize targeted B2B verticals and expert-led content. By scaling its revenue through diversified products and professional editorial hires, the company demonstrates a sustainable model for growth in the modern digital media landscape.
Adweek Published by Mark Stenberg
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