One-sentence headline summary

New Blood Interactive CEO Dave Oshry and developer David Szymanski are calling for a boycott of Nvidia’s upcoming DLSS 5 technology, citing concerns over generative AI integration in gaming.

Key points

• New Blood Interactive CEO Dave Oshry and developer David Szymanski argue that DLSS 5 misrepresents generative AI as traditional Deep Learning Super Sampling.
• The developers claim the technology negatively impacts artistic intent and visual realism by relying on AI-generated lighting and contrast.
• Oshry advocates for a consumer and developer boycott to pressure Nvidia to change its current technological trajectory.
• The critics contend that features marketed as "optional" often become mandatory requirements for modern AAA game performance and development.
• DLSS 5 is scheduled for release later this year, following initial support from major publishers including Bethesda and Capcom.

This pushback highlights a growing divide between hardware manufacturers and independent developers regarding the role of generative AI in creative media. The outcome could influence how major studios adopt future graphical technologies and whether consumers accept AI-driven rendering as a standard in gaming.