Halo Collar, a GPS-enabled pet safety device founded by Ken Ehrman, is scaling rapidly toward $140 million in annual revenue after shifting its business model to prioritize profitability.

Key Points

• Founded in 2018 by Ken and Michael Ehrman, the company utilizes GPS technology to create virtual boundaries for dogs.
• The business has invested approximately $100 million in research and development to produce five generations of the wearable device.
• Halo Collar has protected over 500,000 dogs and is currently projected to reach $140 million in annual revenue this year.
• The company achieved profitability by outsourcing hardware manufacturing to Quanta and adopting a direct-to-consumer model with negative inventory cycles.
• A strategic partnership with dog trainer Cesar Millan allows the collar to use voice commands for pet correction instead of electric shocks.
• Halo Collar is now expanding from its online-only roots into physical retail stores to increase brand awareness among non-searching consumers.

Why it Matters

The company’s transition from a venture-backed startup to a profitable enterprise highlights the importance of operational efficiency and supply chain management in the competitive pet-tech market. By moving beyond niche online searches into physical retail, Halo Collar aims to capture a broader consumer base and address the millions of pets that remain unprotected.