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Canva’s CEO on its big pivot to AI enterprise software

Canva is pivoting from a design-focused platform to an AI-first ecosystem, integrating advanced generative tools to automate complex workflows for its 250 million monthly active users.

Key Points

  • Canva is launching "Canva AI 2.0," which allows users to generate presentations, documents, and designs through conversational prompts.
  • The platform now integrates with external data sources like Slack and email to pull context directly into design projects.
  • CEO Melanie Perkins confirmed the company is moving toward an "agentic" model where AI orchestrates multiple tools to complete end-to-end tasks.
  • Canva is currently offering a $100 monthly AI pass to its first one million users to test the new beta features.
  • The company reported $4 billion in annualized revenue, with its enterprise segment growing by 100% over the past year.
  • Canva maintains a commitment to keeping its Affinity software suite free for users.

Why it Matters

By shifting to an AI-native platform, Canva aims to become the central hub for corporate productivity rather than just a creative tool. This strategy positions the company to compete directly with major enterprise software providers by automating the "busy work" of data synthesis and document creation.
The Verge Published by Nilay Patel
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