Capcom pledges to keep AI-generated content out of its final games while using the technology for internal development tasks.

Key points

• Capcom has officially stated that it will not include AI-generated materials (such as art, audio, or writing) in the final versions of its games.
• The company intends to use generative AI internally to improve "efficiency and productivity" in areas like programming, graphics, and sound design.
• This announcement follows investor questions regarding how the company plans to handle the controversial technology.
• Despite this promise, critics remain skeptical, noting that Capcom has previously supported AI-based upscaling technologies like Nvidia’s DLSS, which some players feel degrades visual quality.

This move reflects a growing trend among major game studios trying to balance the efficiency benefits of AI with the significant player backlash against its use in creative work. By drawing a line at the final product, Capcom is attempting to protect its brand reputation while still experimenting with AI behind the scenes.