Apple and Google are launching new AI agents this June that interact with websites differently, forcing developers to prepare for automated visitors that can now perform tasks by default.

Key Points

• Apple’s updated Siri, launching this fall, focuses on reading web content to answer user queries and performing actions within specific mobile applications.
• Google’s Chrome Auto-Browse, arriving on Android in late June, acts as an agent that navigates websites to complete tasks like filling forms and booking appointments.
• Both platforms utilize models from the Gemini family, though they deploy these technologies through distinct user interfaces and operational strategies.
• Google’s Auto-Browse is enabled by default at the operating-system level, significantly increasing the scale of automated traffic interacting with web forms and checkout flows.
• Website owners are advised to test their high-value task flows against non-human navigation to ensure compatibility with automated agents.

Why it Matters

The shift from opt-in AI tools to default, system-level agents marks a fundamental change in how websites must be optimized for non-human traffic. Businesses that fail to test their site's functionality against these automated visitors risk losing conversions as AI agents begin performing tasks on behalf of users at a massive scale.