Opera reported significant growth in its Android browser user base during the second quarter, with monthly active users increasing by 66% in the UK and 40% in the US.
Key Points
- Opera’s Android monthly active users grew 66% in the UK and 40% in the US year-over-year during Q2.
- Growth is attributed to built-in features like a free VPN, ad blocker, and integrated AI tools not found in Chrome.
- The company reports increased user acquisition and retention in Europe following the implementation of the EU's Digital Markets Act.
- Niche additions, such as a dedicated football hub for tracking tournament statistics, have helped attract and maintain a broader user base.
Why it Matters
- This shift indicates that mobile users are increasingly willing to bypass default browser settings in favor of third-party alternatives that offer specialized utility. The trend highlights a competitive challenge for Google as consumers prioritize integrated privacy and productivity tools over preinstalled software.