Apple may unveil its first foldable smartphone, the iPhone Ultra, at its September event, though consumer interest remains low due to high projected costs and current market trends.
Key Points
- The rumored iPhone Ultra is expected to feature a book-style folding design similar to the Samsung Galaxy Z Fold 8 and Google Pixel Fold.
- Analysts estimate the device will retail between $2,000 and $2,500, significantly higher than the average consumer's preferred price point of $781.
- A CNET survey of 2,605 US adults found that 75% of respondents have no interest in purchasing a foldable Apple device.
- A global RAM shortage is driving up hardware costs, causing 41% of US adults to reconsider or delay their planned smartphone upgrades.