DeepSeek has permanently reduced the pricing for its V4 Pro API by 75%, establishing new industry benchmarks for input and output token costs to attract more enterprise developers.
Key Points
- DeepSeek lowered V4 Pro API costs to $0.435 per 1 million input tokens and $0.87 per 1 million output tokens.
- The price reduction was originally a temporary promotion scheduled to expire on May 31 but has now been made permanent.
- This aggressive pricing strategy aims to increase market share and encourage developers to build high-volume, agentic AI applications.
- The move forces competing API providers to reevaluate their own pricing structures to remain competitive in the rapidly evolving AI model market.