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Delhi High Court ruling on Google keyword ads could reshape online advertising

The Delhi High Court ordered Google to pay $31,600 in damages for allowing competitors to use the Hindware trademark as a keyword in its online advertising auction system.

Key Points

  • The Delhi High Court issued the ruling against Google on May 22 regarding trademark infringement.
  • Google was found to be auctioning the "Hindware" trademark to competitors for targeted advertising without authorization.
  • The court determined that Google’s AdWords policy facilitates the unauthorized sale of proprietary trademarks.
  • Google stated it operates in accordance with local laws and challenges orders it deems overbroad or inconsistent with its policies.

Why it Matters

This ruling highlights the ongoing legal tension between major search platforms and trademark holders regarding keyword advertising policies. It could force Google to adjust its advertising practices in India, a critical market for the company's global operations.
The Times of India Published by Reuters
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