IMG is concluding its 22-year partnership with the Premier League as the organization transitions to an in-house production model for its global broadcast coverage starting in 2026.

Key Points

• IMG-owned Premier League Productions (PLP) has managed global broadcast content for the league since 2004.
• The Premier League will launch its own production arm, Premier League Studios, beginning with the 2026/27 season.
• IMG will maintain a working relationship with the league regarding distribution and archive management.
• PLP currently produces content for international licensees including Sky, Prime Video, TNT Sports, Canal+, DAZN, and JioHotstar.
• The transition follows a vote by the 20 Premier League clubs to gain greater control over content and future direct-to-consumer options.

Why it Matters

This shift marks a significant change in sports media as the Premier League moves to internalize production to capture more value and operational control. While IMG loses a major contract, the company is pivoting its resources toward other global sports properties and new technical initiatives to maintain its market position.