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Forget Looping Rain Sounds. Mur Mur Has an Actual World Inside.

The design studios oio and mattering have introduced Mur Mur, a prototype ambient sound device that generates real-time, non-looping audio based on simulated digital worlds and autonomous agents.

Key Points

  • Mur Mur simulates three distinct environments: The Block (city), The Plot (forest), and The Pond (water ecosystem).
  • Unlike generative AI that creates loops, the system uses digital agents to produce unique, real-time sounds that evolve continuously.
  • The device is designed to be uncontrollable, meaning the simulated worlds operate independently of the user's input or schedule.
  • Users can currently stream the audio online or integrate the sounds into Ableton using a provided Max for Live patch.
  • The project is currently in the prototype phase, with creators seeking hardware partners and technologists to scale production.

Why it Matters

Mur Mur challenges the standard model of on-demand media by replacing static, looped recordings with a persistent, autonomous digital environment. This shift in design philosophy offers a new approach to ambient audio that prioritizes shared presence over user control.
Yanko Design Published by Ida Torres
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