Honor achieved significant shipment growth in the Middle East, Africa, and Southeast Asia during the first half of 2026, outperforming major competitors despite a broader global smartphone market decline.

Key Points

• Honor increased its Middle East smartphone shipments by 35% in the first half of 2026, raising its regional market share to 15%.
• The company recorded shipment growth of 53% in Africa and 15% in Southeast Asia, becoming the fastest-growing vendor in Malaysia and the Philippines.
• Global competitors Xiaomi, Oppo, and Vivo experienced double-digit shipment declines in Q2 due to rising component costs and exposure to the budget market.
• Honor captured dominant foldable market shares in the second quarter, reaching 53% in Malaysia, 67% in Singapore, and 89% in Hong Kong.
• IDC data identifies Honor as the only major Chinese Android manufacturer to achieve year-over-year shipment growth during the first half of the year.

Why it Matters

Honor’s ability to grow while rivals struggle highlights the increasing consumer preference for premium devices over entry-level models during periods of rising component costs. This shift suggests that manufacturers focusing on high-end hardware and foldable technology are better positioned to navigate current global supply chain and demand challenges.