Google is testing new Search Console features in the UK that allow website owners to toggle AI visibility and track performance metrics for generative AI search results.

Key Points

• Google introduced a toggle allowing site owners to opt out of appearing in AI Overviews, AI Mode, and AI-driven Discover features.
• New dedicated performance reports provide granular data on how often URLs appear in generative AI features, broken down by page, country, and device.
• The initial rollout is limited to a subset of websites in the UK, with plans for a global expansion following the testing phase.
• The new reports currently track impressions but do not provide click-through data or specific query-level metrics for AI-generated placements.
• These tools build upon existing controls like Google-Extended and traditional snippet management to give publishers more influence over AI search presence.

Why it Matters

These features provide the first dedicated view of AI-driven visibility, helping publishers isolate how their content performs within Google’s generative search experiences. However, the absence of click data leaves a significant gap in understanding how these AI placements actually drive traffic to websites.