Hisense has launched the UR9, a new flagship RGB Mini-LED television that offers high-end picture quality and a 180-Hz refresh rate for gamers at a competitive $2,000 price point.

Key Points

• The Hisense UR9 utilizes RGB Mini-LED technology to improve color accuracy, contrast, and brightness compared to traditional white or blue LED displays.
• The 65-inch model features a 180-Hz refresh rate, which can reach 330-Hz variable when connected to a high-end computer via DisplayPort.
• The television measures 1.8 inches thick and runs on the Google TV operating system with Wi-Fi 6E connectivity.
• Competing products in the RGB display market include the Sony Bravia 7 Mark II and the TCL RM9L.
• LG and Samsung are currently marketing "micro RGB" technology, which utilizes smaller LEDs than the mini version found in the UR9.

Why it Matters

This release signals a shift in the television market as advanced display technologies become more accessible to mid-range consumers. By offering premium features at a lower price than industry leaders, Hisense is challenging the dominance of established brands in the high-performance gaming and home theater segments.