Air technology company Blueair has launched the AlwaysCool handheld fan, a $60 portable device featuring proprietary noise-reduction technology and a 32-hour battery life for extended personal cooling use.

Key Points

• The AlwaysCool offers 100 speed settings with a maximum airflow of 17 mph and a 5,200-mAh battery.
• Blueair utilizes its proprietary HEPASilent technology to maintain a noise level of 46 dB at maximum speed.
• The device measures 2.44 x 2.56 x 7.28 inches, weighs 0.5 pounds, and includes an LCD display for speed and battery monitoring.
• It is available for $60 in three colors, including arctic sage, cloud linen, and night charcoal, via Amazon and Blueair.com.
• The fan head tilts up to 75 degrees, allowing for both handheld use and tabletop positioning.

Why it Matters

This release positions Blueair as a competitive alternative in the personal cooling market by undercutting the prices of premium rivals like Dyson and Shark. The focus on low-decibel operation provides a distinct value proposition for consumers seeking quiet performance in portable electronics.