IBM is transforming the U.S. Open fan experience by deploying advanced AI tools to process real-time match data, enhance digital engagement, and secure the tournament's complex technical infrastructure.

Key Points

• IBM processed over 1.2 billion data points during the tournament using AI to track player performance metrics like Serve Quality.
• Digital platforms saw 47 million visits from 14 million unique devices in 2025, marking a 19% year-over-year increase in fan engagement.
• AI-powered tools enabled the USTA’s editorial team to increase content production capacity by 300% through automated match summaries.
• IBM’s security systems protected the tournament infrastructure by identifying and blocking nearly 500 million suspicious digital requests.
• New features include an AI-driven Match Chat, real-time "Live Likelihood to Win" predictions, and generative AI explanations for key match moments.

Why it Matters

The U.S. Open serves as a high-stakes testing ground for IBM to demonstrate the practical, scalable value of AI in managing massive, time-sensitive business operations. By successfully integrating these technologies into sports, IBM is setting a standard for how organizations can use data to deepen fan engagement and optimize operational resilience.