CCP Games has officially rebranded as Fenris Creations and regained independence from Pearl Abyss, while securing a new research partnership and investment from Google’s AI division, DeepMind.

Key Points

• CCP Games completed a management buyout from Pearl Abyss for $120 million, ending a partnership that began in 2018.
• The company rebranded to Fenris Creations to avoid ongoing confusion with the acronym for the Chinese Communist Party.
• Google’s DeepMind has invested in the studio and will collaborate on researching artificial intelligence within the Eve Online universe.
• The studio is currently developing two major projects, Eve Frontier and the shooter title Vanguard, to expand the Eve franchise.
• Fenris Creations plans to focus on a three-year expansion arc for Eve Online, emphasizing modernized core systems and new player experiences.

Why it Matters

This strategic pivot allows the studio to reclaim its autonomy and distance its brand from geopolitical associations while doubling down on its core sci-fi intellectual property. By integrating DeepMind’s AI expertise and pursuing ambitious cross-platform gameplay, the company aims to secure the long-term relevance of the 23-year-old Eve Online franchise.