Apple is reportedly planning to unveil its new iPhone 18 Pro lineup and the company's first foldable smartphone, the iPhone Ultra, during a launch event in early September.
Key Points
- Bloomberg analyst Mark Gurman predicts the Apple event will occur on September 8 or September 9, following the Labor Day holiday.
- The upcoming product lineup is expected to feature the iPhone 18 Pro, the iPhone 18 Pro Max, and the debut of the foldable iPhone Ultra.
- Pre-orders for the new devices are projected to begin on September 10 if the company adheres to its traditional post-Labor Day release schedule.
- Rumors suggest that the iPhone 18 Pro series will carry higher retail price tags compared to previous generations of Apple smartphones.