Apple is preparing to launch its iPhone 18 Pro models and a new foldable device within two months, signaling a strategic shift toward a split-release schedule for 2027.

Key Points

• The iPhone 18 Pro models will feature a 48-megapixel variable aperture camera and are expected to start at $1,299 and $1,399.
• Apple’s first foldable device, potentially named the iPhone Ultra, will feature a book-style design with a 7.8-inch inner display and a price exceeding $2,000.
• The iPhone 18 lineup will include increased RAM to support advanced Apple Intelligence features and utilize the efficient 2nm A20 Pro chip.
• The iPhone Air 2 is in advanced testing with a new dual-camera system, while the standard iPhone 18 and 18e are slated for a spring 2027 release.
• Apple is transitioning to its own C2 modems for international models, though U.S. versions may continue to rely on Qualcomm hardware for mmWave support.

Why it Matters

These upcoming releases represent a significant evolution in Apple's hardware strategy, balancing premium foldable innovation with a diversified, multi-stage product launch. The shift toward higher price points and specialized features reflects the company's attempt to sustain growth in a maturing smartphone market through advanced AI integration and hardware differentiation.