iRobot has expanded its product lineup by launching the $399 Roomba Electro Plus, its first manual floor cleaner, alongside five new, more affordable and compact robot vacuum models.

Key Points

• The Roomba Electro Plus is a cordless, manual 5-in-1 cleaner that uses electrolyzed tap water to sanitize surfaces without requiring chemical cleaning solutions.
• iRobot introduced five new robot vacuums, including the flagship Roomba Max 775, featuring increased suction power up to 30,000Pa and lower price points.
• New models like the Roomba Plus 575 utilize dual-lidar sensors to achieve a smaller footprint, allowing for better clearance under furniture and cabinets.
• The updated robot lineup includes features such as hot-water mop washing, AI-powered obstacle detection, and improved threshold climbing capabilities.
• All new products are available for preorder as of July 7th through the official iRobot website.

Why it Matters

This shift marks a strategic diversification for iRobot, moving beyond autonomous robotics to address consumer demand for manual, high-performance cleaning tools. By integrating electrolyzing technology and lowering price points across its robot fleet, the company aims to remain competitive against rivals like Roborock and Dreame.