Framework has begun shipping its new Laptop 13 Pro, with company data revealing that Ubuntu-configured models are currently outselling Windows versions among early purchasers of the modular device.

Key Points

• Framework has sold through seven batches of the Intel-based Laptop 13 Pro, with orders currently reaching Batch 8.
• Ubuntu configurations are outselling Windows versions, excluding units sold without a pre-installed operating system.
• Over one-third of new customers report they are replacing a MacBook Pro, with most of these users switching to Linux.
• The Gray/Black keyboard option is significantly more popular among buyers than the traditional all-black keyboard model.
• Limited availability of Linux-preloaded hardware from major manufacturers continues to drive demand toward niche vendors like Framework.

Why it Matters

This sales trend highlights a growing consumer preference for hardware that offers greater control over operating systems and modular customization. It also suggests that dissatisfaction with recent Windows feature updates may be driving professional users to migrate from macOS toward Linux-based alternatives.