Google will host its Made by Google event on August 12 to unveil the Pixel 11 smartphone series, the Pixel Watch 5, and potentially new hardware accessories.

Key Points

• The Pixel 11 lineup includes the standard model, Pro, Pro XL, and the foldable Pixel 11 Pro Fold, all shipping with Android 17.
• New hardware features include the "HiLight" notification system on the back of the phones and a rumored Tensor G6 chipset.
• Baseline storage for the Pixel 11 series is expected to increase to 256GB, though prices may rise by $100 across the board.
• The event may feature the debut of the Pixel Tag, a Bluetooth tracking device designed to compete with Apple’s AirTag.
• The Made by Google keynote is scheduled for August 12 at 3 p.m. PT and will be streamed via the official YouTube channel.

Why it Matters

These product launches represent Google's ongoing strategy to prioritize on-device AI integration through its proprietary Tensor chips and Gemini intelligence. The potential price increases and hardware shifts reflect broader industry trends as manufacturers navigate rising component costs and global supply chain constraints.