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Matt Haughey: ‘The Car Industry a/B Tested Selling a Car With and Without CarPlay and the Results Are Not Shocking’

General Motors has faced significant consumer backlash after removing Apple CarPlay and Android Auto from its vehicles, while the identical Honda Prologue continues to outsell the Chevrolet Blazer EV.

Key Points

  • General Motors transitioned its new vehicle lineup to the proprietary Android Automotive OS, citing privacy concerns as the primary motivation for the change.
  • The Honda Prologue is built on the same platform as the Chevrolet Blazer EV but retains full support for Apple CarPlay and Android Auto.
  • Sales data from 2024 through mid-2026 shows the Honda Prologue consistently outselling the Chevrolet Blazer EV by margins ranging from 43% to 166%.
  • Despite the shared mechanical underpinnings, consumers are increasingly choosing the Honda-branded vehicle over the Chevrolet model due to the inclusion of phone integration features.

Why it Matters

The sales disparity suggests that smartphone integration is a critical deciding factor for modern car buyers, potentially impacting the long-term market share of automakers who restrict these features. This real-world comparison forces General Motors to evaluate whether its proprietary software strategy is alienating customers who prioritize seamless mobile connectivity.
Wholelottanothing.org Published by John Gruber
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