New Dentsu global CEO Takeshi Sano is working to revitalize the agency holding company’s reputation by increasing his executive visibility and securing key client retentions like Heineken’s media account.

Key Points

• Takeshi Sano assumed the role of global CEO at Dentsu in late March, succeeding Hiroshi Igarashi.
• Dentsu successfully retained the global media business for Heineken, a significant win for Sano’s early tenure.
• The agency recently lost the major Microsoft account to Publicis, which integrated AI capabilities into the deal.
• Sano is adopting a more hands-on leadership style, including direct involvement in client pitches and hosting global town halls.
• Dentsu is consolidating regional brands, such as merging iProspect and Carat into a single Dentsu Media entity in Australia.
• Sano is scheduled to make a high-profile appearance at the Cannes Lions Festival of Creativity on June 23.

Why it Matters

Sano’s active leadership approach is a strategic attempt to stabilize Dentsu’s market position and restore client confidence following a period of stagnation. His ability to differentiate the agency from competitors like Publicis and WPP will be critical in determining whether Dentsu can successfully defend its major accounts and attract new business.