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No, Apple Photos face recognition is not a privacy threat – quite the opposite

A judge has allowed a $32 billion lawsuit against Apple to proceed, alleging that the company’s Photos face recognition feature violates the Illinois Biometric Information Privacy Act.

Key Points

  • The lawsuit claims Apple illegally collects biometric data, similar to a 2015 case where Meta paid $650 million for its tagging practices.
  • Apple maintains that its face recognition algorithms run entirely on-device rather than on company servers.
  • The iPhone’s software groups photos by visual appearance without identifying the individuals or accessing user data.
  • Users must manually assign names to faces within the Apple Photos app to enable search functionality.
  • The legal challenge has been active for six years despite technical documentation detailing Apple's privacy-focused machine learning approach.

Why it Matters

This case highlights a growing disconnect between judicial understanding and modern privacy-preserving technologies. If the lawsuit succeeds, it could set a legal precedent that penalizes companies for implementing on-device processing, potentially discouraging the development of privacy-centric software features.
9to5Mac Published by Ben Lovejoy
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