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Not even Crazy Taxi: World Tour is safe from generative AI, as Sega admit they used it to make background assets

Sega has confirmed the use of generative AI tools to assist in the development of background assets for the upcoming reboot, Crazy Taxi: World Tour.

Key Points

  • Sega disclosed the use of generative AI in a notice posted to the game's official Steam page.
  • The company clarified that AI was utilized specifically for creating background assets rather than character performances.
  • All AI-generated content underwent manual review by the development team to ensure quality standards.
  • Sega stated the technology serves as a support tool to help developers focus on more creative tasks.

Why it Matters

This disclosure highlights the growing tension between legacy gaming franchises and the integration of modern automated production tools. As major publishers adopt generative AI, they face increasing scrutiny regarding how these technologies impact creative integrity and traditional development workflows.
Rock Paper Shotgun Published by Mark Warren
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