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PSA: Flip these two Instagram toggles now to stop people using your face

Meta has launched its new Muse Image AI tool for Instagram, which automatically allows public profile photos and posts to be used as prompts for generative AI content.

Key Points

  • Meta introduced Muse Image, an AI-powered creative tool integrated into Instagram, WhatsApp, and Stories.
  • Public Instagram accounts are automatically opted into a feature allowing others to use their content for AI remixes.
  • Users can disable this data usage by toggling off settings under the "Sharing and Reuse" menu in the Instagram app.
  • The update includes over 30 new AI-powered effects for Stories and conversational image generation within direct chats.

Why it Matters

This update highlights ongoing tensions between social media platforms and user privacy regarding the training and utilization of generative AI models. By defaulting users into data sharing, Meta faces increased scrutiny over how personal likenesses and content are leveraged for third-party creative tools.
9to5Mac Published by Ben Lovejoy
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