Samsung has unveiled its 2026 lineup of Frame and OLED televisions, featuring reduced pricing for the Frame Pro series and the introduction of art-focused designs for flagship models.

Key Points

• The 2026 Frame Pro series features price cuts, with the 65-inch model starting at $1,999.99, the 75-inch at $2,799.99, and the 85-inch at $3,999.99.
• Standard Frame TVs will now feature integrated cable connections and "back stopper" legs for easier access while mounted, replacing the external One Connect Box.
• Samsung’s flagship S95H QD-OLED TV now includes a metal bezel and support for the Art Store, with prices ranging from $2,499.99 to $6,499.99.
• The S90H and S85H OLED series offer more affordable options, with starting prices of $1,399.99 and $1,199.99 respectively.
• All new models incorporate updated glare-free screen technology and AI-enhanced features like AI Soccer Mode.

Why it Matters

These updates signal a strategic shift in Samsung's premium television strategy by blending high-end OLED performance with the aesthetic appeal of the Art Store. By lowering entry costs for the Frame Pro and expanding art-display capabilities to flagship OLEDs, the company is positioning its hardware as both a functional display and a piece of home decor.