Samsung has unveiled its 2026 television lineup, featuring the upgraded Frame Pro art-focused displays and three new OLED series ranging from 42 to 83 inches in screen size.

Key Points

• The Frame Pro introduces wireless audio and video transmission, a 144 Hz refresh rate, and improved glare-resistant screen technology.
• Samsung’s new OLED lineup includes the flagship S95H, the mid-range S90H, and the entry-level S85H, all powered by the NQ4 AI Gen3 Processor.
• The S95H flagship model now features Art Store access and a flush-mount "FloatLayer" design to mimic a gallery aesthetic.
• The S90H series expands its size options from 42 to 83 inches and adopts the matte display technology previously reserved for premium models.
• All new OLED models support 165 Hz refresh rates for PC gaming, Dolby Atmos, and the Vision AI Companion for conversational content recommendations.
• Pricing for the new OLED series starts at $1,199.99 for the entry-level S85H and reaches up to $6,499.99 for the 83-inch S95H flagship.

Why it Matters

These releases signal Samsung's strategy to blend high-end home theater performance with lifestyle-oriented design by integrating art-display features into its premium OLED panels. By expanding glare-reduction technology and diverse size options across its 2026 lineup, the company aims to capture a broader market segment ranging from casual viewers to high-end gaming enthusiasts.