Samsung is updating its Frame TV lineup for 2026 with a slimmer flush-mount design, wireless connectivity, and improved glare-free technology to better emulate the appearance of physical artwork.

Key Points

• The new Frame Pro features a Slim Fit Wall Mount that allows the screen to sit flush against the wall with no visible wires.
• Samsung introduced a Wireless One Connect Box, enabling content streaming to the display from up to 30 feet away.
• The updated screens utilize glare-free technology and a matte filter to reduce reflections while maintaining color vibrancy.
• Pricing for the Frame Pro starts at $2,000 for the 65-inch model and reaches $4,000 for the 85-inch version.
• Samsung plans to release 55-inch versions of both the standard Frame and Frame Pro models at a future date.
• The displays integrate with the Samsung Art Store, which provides access to approximately 5,000 digital scans of real-life artworks.

Why it Matters

These design improvements help Samsung maintain its competitive edge in the growing market for lifestyle televisions that prioritize home decor aesthetics. By reducing the physical footprint and cable clutter, the company is positioning its hardware as a more seamless integration for modern interior design.