Apple will host its "Surprise and shine" event on September 9 to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and the company's first foldable smartphone model.

Key Points

• The iPhone 18 Pro lineup features the A20 Pro chip, manufactured using TSMC’s 2nm process for improved performance and power efficiency.
• New hardware includes a 5,100–5,200 mAh battery for the Pro Max, a variable aperture 48-megapixel camera, and a smaller, more efficient Dynamic Island.
• Apple is introducing its in-house C2 cellular modem in select markets, while continuing to utilize Qualcomm modems for mmWave support in the United States.
• The devices will ship with iOS 27, featuring an overhauled Siri AI with enhanced onscreen awareness and expanded Apple Intelligence capabilities.
• Pre-orders for the new premium iPhone models are expected to begin on Saturday, September 12, at 12 a.m. Pacific Time.

Why it Matters

These updates represent a significant shift in Apple's hardware strategy by integrating proprietary modem technology and advanced 2nm chip architecture into its flagship devices. The move toward a premium-only fall launch highlights Apple's focus on high-end market segments while delaying standard models until 2027.