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Take-Two CEO Predicts That We’ll All Be Streaming Our Games In Three Years

Take-Two Interactive CEO Strauss Zelnick predicts that low-latency game streaming will become commercially viable within three years, potentially expanding the industry's total install base by tenfold.

Key Points

  • Strauss Zelnick stated that rising hardware costs are detrimental to the gaming industry but will not hinder Take-Two’s business performance.
  • The CEO expects high-quality, low-latency cloud streaming to reach commercial maturity by 2027.
  • Streaming technology could transform non-gaming devices like tablets and phones into platforms capable of running AAA titles.
  • Zelnick believes this shift will allow publishers to reach broader audiences beyond the current core market of console and PC owners.

Why it Matters

The transition to cloud-based gaming could significantly lower the barrier to entry for consumers by removing the need for expensive, dedicated hardware. If successful, this shift would fundamentally change how major publishers distribute high-budget titles and expand the total addressable market for the gaming industry.
Kotaku Published by Rebekah Valentine
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