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The Clapper was a bad smart home gadget — and a viral sensation

The latest episode of The Verge’s Version History podcast explores the cultural legacy and technical shortcomings of The Clapper, the iconic sound-activated home automation device from the 1980s.

Key Points

  • The Clapper, originally marketed as The Great American Turn-On, became a viral sensation despite frequent malfunctions and potential hardware damage.
  • Podcast hosts David Pierce and Victoria Song analyze the device's history with University of South Carolina professor Allison Marsh.
  • This episode marks the sixth and final installment of the fourth season of the Version History series.
  • Previous episodes in the season covered the development of the Roomba, Nest thermostat, Keurig coffee maker, and Philips Hue smart lights.

Why it Matters

The Clapper serves as a foundational case study in how effective advertising can drive mass-market adoption for flawed consumer technology. Its enduring popularity highlights the early consumer appetite for home automation long before the modern era of smart devices.
The Verge Published by David Pierce
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