Ad tech startup Precise.ai has secured $7 million in seed funding to develop a platform that provides transparency into the automated decision-making processes behind programmatic advertising campaigns.

Key Points

• Precise.ai raised $7 million in a seed round co-led by Blockchange Ventures and Lasagna.
• The platform uses "decisioning economics" to analyze the cost and performance contribution of individual inputs in programmatic ad buys.
• The company was formed through the 2024 merger of privacy firm Qonsent and blockchain infrastructure developer Valence Labs.
• Precise.ai is currently conducting six pilot programs, including one with a major advertising holding company.
• The startup aims to provide an independent intelligence layer to track how automated agents make bidding and targeting decisions.

Why it Matters

As programmatic advertising becomes increasingly automated, brands and agencies often lack visibility into how specific variables impact campaign performance and costs. This technology provides a necessary accountability layer that allows advertisers to verify the value of their supply chain decisions in real time.