Retailers and brands are increasingly adopting agentic commerce and AI-native storefronts to replace static websites, aiming to enhance personalized shopping experiences and drive higher conversion rates for consumers.

Key Points

• A report by Glossy and Swap found 90% of surveyed brands and agencies are already using AI to improve consumer shopping experiences.
• Agentic storefronts provide immersive, conversational interfaces that guide shoppers through discovery, virtual try-ons, and checkout in a single flow.
• During the 2025 holiday season, AI and agents accounted for $262 billion in retail spending, representing 20% of total sales.
• Key adoption barriers include high implementation costs, data quality requirements, and the challenge of measuring return on investment.
• 70% of respondents are currently experimenting with or using agentic storefronts, with 40% having already deployed them.

Why it Matters

The shift toward agentic commerce represents a fundamental change in how brands interact with customers, moving from passive product grids to active, conversational guidance. By capturing rich intent data through these interactions, early adopters are building a competitive advantage that traditional static e-commerce models struggle to match.