Microsoft is incentivizing users to switch to the Edge browser by offering a $2 million sweepstakes featuring a $1 million grand prize and several Mercedes-Benz luxury vehicles.

Key Points

• The sweepstakes includes a $1 million cash prize, three Mercedes-Benz cars, and thousands of instant-win rewards.
• Eligible participants reside in the United States, Canada, Mexico, and select European countries.
• The promotion runs through May 21, 2026, with a maximum limit of 465 entries per user.
• Users can earn entries by setting Edge as their default browser, enabling OneDrive backups, and using Microsoft services like Copilot and Bing.
• Participation is free, though users can leverage the Microsoft Rewards program to accumulate additional entries.

Why it Matters

This promotion highlights Microsoft's aggressive strategy to capture market share from competitors like Google Chrome by gamifying the user experience. It reflects a broader industry trend where tech giants utilize high-value incentives and ecosystem integration to influence consumer browser preferences.