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What AI? Chili's spends big on WiFi and tablets instead of tokens

Brinker International CIO Chris Caldwell is prioritizing foundational technology upgrades at Chili’s, including new iPads and improved WiFi, over the immediate implementation of flashy artificial intelligence tools.

Key Points

  • Brinker International is replacing outdated handheld devices with 23,000 new iPads to streamline order processing for waitstaff.
  • The company upgraded WiFi access points across all 1,200 U.S. Chili’s locations to ensure reliable bandwidth for in-store operations.
  • Chili’s shifted its strategy away from experimental robotics to focus on core infrastructure improvements that enhance service speed and food quality.
  • Corporate staff currently utilize Microsoft Copilot for administrative efficiency and brainstorming operational changes.
  • Future AI integration is being evaluated specifically for practical applications, such as predicting accurate pick-up times for online orders.

Why it Matters

This strategy highlights a growing trend where restaurant chains prioritize reliable digital infrastructure over speculative AI investments to improve daily operations. By focusing on foundational tech, Brinker International aims to boost efficiency and employee training speed, ultimately impacting the bottom line through better customer service.
Business Insider Published by Alex Bitter
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