Google has rebranded its AI subscription services to Google AI Pro and introduced a high-end Google AI Ultra tier, significantly expanding usage limits and integrated creative tools.

Key Points

• Google AI Pro replaces the former Google One AI Premium, maintaining a $19.99 monthly price while offering 5 TB of storage and increased Gemini model limits.
• The new Google AI Ultra tier costs $249.99 per month and includes 30 TB of storage, advanced agentic capabilities, and significantly higher daily quotas for research and media generation.
• Both tiers provide access to updated creative suites, including the Flow filmmaking platform and Whisk Animate, supported by a new AI Credits system.
• Google Home Premium and Home Premium Advanced now integrate Gemini Live and advanced automation features, replacing the previous Nest Aware subscription models.
• NotebookLM has received substantial upgrades, with the AI Ultra tier allowing up to 600 sources per notebook and 1,000 daily reports.

Why it Matters

These changes signal Google's shift toward a tiered, agent-focused AI ecosystem that integrates deeply into productivity, home automation, and creative workflows. By consolidating services under the "AI Pro" and "AI Ultra" branding, Google is positioning its subscription model to compete directly with enterprise-grade AI tools while scaling features for power users.