WhatsApp is developing a proprietary, encrypted cloud storage service that will allow users to back up their chat history directly to the platform instead of relying on third-party providers.

Key Points

• WhatsApp is testing a native cloud backup feature that provides users with 2GB of free storage space.
• The new service mandates end-to-end encryption for all stored data, secured by a passkey, password, or 64-digit key.
• Users will retain the option to choose between WhatsApp’s internal storage or existing integrations with Google Drive and iCloud.
• Reports indicate a potential paid tier offering 50GB of storage for approximately $0.99 per month.
• The feature is currently in development and will undergo testing on the WhatsApp beta channel before a public release.

Why it Matters

This shift allows WhatsApp to reduce its dependency on external cloud providers while offering users a more integrated and secure backup experience. By introducing a paid storage tier, the company could establish a new recurring revenue stream while providing a practical solution for users who exceed free storage limits.