Meta is currently testing a new paid subscription tier called WhatsApp Plus, which offers premium personalization features and expanded chat management tools to select Android beta users globally.

Key Points

• The subscription includes custom app icons, unique accent colors, and premium sticker packs with fullscreen animations.
• Subscribers can pin up to 20 chats, compared to the standard limit of three, and access 10 exclusive ringtones.
• Early testing indicates pricing of €2.49 per month in Europe and $29 per year in Mexico.
• Core messaging, voice calls, and end-to-end encryption remain free for all users regardless of subscription status.
• The feature is currently limited to Android beta testers, with iOS support and a wider rollout expected soon.

Why it Matters

This move signals Meta's broader strategy to diversify revenue streams by introducing optional paid tiers across its major social platforms. By focusing on personalization rather than restricting core functionality, the company aims to monetize power users without alienating its massive global base.